Island Grown Lettering

I just finished working on this hand made lettering piece for an intro to a short film about coffee grown in Maui, Hawaii. We set out to create something connected, wholesome, human, and memorable. I am pumped with what we ended up with and can't wait to see it in action.

Process

With animation in the back of my mind while creating concepts, I wanted to create type that came together to make a whole balance piece. Interacting letterforms and negative space draw your eye from one direction to the next.

The client and I ultimately decided that not only a hand drawn approach, but a written approach would achieve the look we wanted through the animation. We worked through iterations to find the best match in balance in letterforms. I drew uppercase and lowercase letters in variations to see what we liked best. #3 was the winner and I next created vector art files from my scan.

This concept didn't end up getting used, but I still think it's pretty kick-ass. 

Signs of the West

Learning to read and write as a kid was super exciting. I would read aloud every single sign we drove past in the car making my parents nuts. Spewing out the whole name of a business' like "Jim's Auto and Tire Services" and basing a quick decision if the sign was cool or not. It's pretty strange not much has changed to this day. Here are a few signs I discovered on my trip out to Portland. There is a mix of neon and hand painted signs, something I have always been drawn to. 

For the Love of Letters recap

Had a blast at the Hamilton Ink Spot show. It was a great turn out and featured a lot of awesome artists in the Twin Cities metro. I have decided to join the Co-Op Here are a few snap shots from the event. Check out that GIANT wood type. 

For the Love of Letters

For the Love of Letters is the 2nd annual poster show showcasing posters dedicated to the art of typography and lettering at Hamilton Ink Spot. Featuring lettering luminaries Anne Ulku, Sam Anderson, Ryan BrenNatalie WyningsMonica Edwards LarsonBill MoranAndy Nelson, Annie Walsh, Brandon Alvorado, Jason Loeffler, Eric HamlineChank DieselIan Kolstad, and more. I'm going to try and snap some photos at the show and post them here after.

This exhibition will run through the month of March, 2015.

Here is the link to the Facebook event. 
https://www.facebook.com/events/359189944268891/

Design Library

I have recently been adding some great books to my design library. When I see something printed on paper it takes a piece to a whole new level. This is definitely partly because of growing up on the internet and having to find a lot of inspiration online.

Im constantly looking for a balance between analog and digital and books are a nice way to get away from you computer a bit. 

I'll definitely be showing more of these as I dig through them! 

  American Trademark designs by Barbara Baer

American Trademark designs by Barbara Baer

  Handbook of Designs and Devoces by Clarence Hournung

Handbook of Designs and Devoces by Clarence Hournung

  Trademarks of the 40's and 50's by Eric Baker and Tyler Blik with and introduction by Steven Heller

Trademarks of the 40's and 50's by Eric Baker and Tyler Blik with and introduction by Steven Heller

  CSA Snapstock Volume One by Charles S. Anderson Design

CSA Snapstock Volume One by Charles S. Anderson Design

  Old Advertising Cuts From A-Z by Charles S. Anderson  

Old Advertising Cuts From A-Z by Charles S. Anderson  

  Ad Boy by Warren Dotz and Masuf Husain

Ad Boy by Warren Dotz and Masuf Husain

United States Decals

I was digging through some old postcards at an antique store and came across these vintage state decals. I fell in love with all the little graphic tricks and bits that were used to create these. Feeling very patriotic lately, 'Merica!

From the illustrations and type to the off registration and cool overlays, there are so many things to enjoy about these. Definitely going to keep looking for more to add to the collection and do a little research on these. 

Open for Business

I am extremely excited to officially be taking on work as Mahaffey Design Company. After registering with the Secretary of State, and getting my EIN, things are starting to feel real.  2015 is going to be a great year and I can't wait to see where this company takes me.

 I wan't to say thanks and include everyone who has shown me support and believed in me along the way. This is truly a dream come true, I couldn't have done it with out you! 

My workspace, filled with some of my favorite tools and trinkets. 

The little things are finally getting situated in my studio and I can't complain about coffee a few feet away. Deciding who I share my desk space with is a daily battle, but I think we can get some type of schedule worked out. You may see some of the other team members frequent the blog. 

These guys are always a huge help when I need a good cat critique or dog recess. I will be updating this site as frequently as possible as new projects and fun stories come along our way stay tuned.