Learning to read and write as a kid was super exciting. I would read aloud every single sign we drove past in the car making my parents nuts. Spewing out the whole name of a business' like "Jim's Auto and Tire Services" and basing a quick decision if the sign was cool or not. It's pretty strange not much has changed to this day. Here are a few signs I discovered on my trip out to Portland. There is a mix of neon and hand painted signs, something I have always been drawn to.