Sol's Eatery

Logo Design / Branding / Identity
 

Sol's Eatery tapped me to create a unique identity system that would communicate their honesty, integrity and down to earth views. They specialize in artisan foods with long lasting recipes passed down from generation to generation. I built an identity that speaks to the spirituality of food Sol's embraces.

PROCESS

Sketching out ideas helps me iterate quickly. By roughing out concepts, you can take ideas and elements from one sketch and combine with other quickly. I create many concepts over a few days to allow some time away from the work to think. Below you can see how the concepts evolve from one stage to the next.